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The Bojangles' Southern 500 is the annual spring NASCAR Sprint Cup race held at Darlington Raceway in Darlington, South Carolina, USA, and is the second such event at Darlington to bear the name. It began in 1957 as a 300 miles (480 km) race in the Convertible Division, known as the Rebel 300. In 1966, the race was expanded to 400 miles (640 km), and in 1973 to 500 miles (800 km). In 1994, the race was returned to 400 miles. In 2005, as part of the settlement of the Ferko lawsuit and as part of a schedule realignment, the "Rebel" returned to its classic Confederate Memorial Day weekend date, and raised back to 500 miles.Without a title sponsor for 2009, the race tentatively adopted the moniker of Southern 500, the traditional name of the fall race run from 1950-2004 on Labor Day weekend. A one-year deal with Go Daddy was signed. Some fans referred to the race exclusively as the GoDaddy.com 500 out of respect to what fans called the "real" Southern 500, a fall-race showdown. In 2010, Showtime signed a multi-year deal to sponsor the race, giving it the name Showtime Southern 500.